Privacy
Last updated 14 November 2026
Back Your Shelf is based in Cape Town, South Africa. This page explains what personal information we collect, why, and what you can ask us to do with it. We follow South Africa's Protection of Personal Information Act (POPIA).
What we collect
- Emails you send us. If you email us, ask to hear when a shelf opens, tell us what you'd like next, or talk to us about a partnership, we keep your name, email address and what you wrote.
- Purchases. Every product is sold through Whop. Whop takes your payment details and runs your account under its own privacy policy. We never see your card details. Whop shares your name, email address and what you bought with us so we can deliver, support and improve the product and pay the creator who referred you.
- Creator partners. If you work with us as a creator, we keep your contact details, the material you share with us for your product, and the sales figures we need to pay you.
This website has no sign-up forms, no advertising cookies and no tracking analytics.
Services that handle your information for us
- Whop runs checkout, delivery and creator referral links.
- Zoho Mail hosts our email.
- Cloudflare hosts this website and keeps short technical logs, such as IP addresses, to keep it secure.
- Google Fonts supplies the website's fonts, so your browser connects to Google's servers when the page loads.
Some of these services store information outside South Africa. We only use providers that protect it to a standard comparable to POPIA.
How we use it
- To reply to you and send what you asked for, such as a note when a shelf opens
- To deliver products, help with problems and handle refunds
- To work with and pay our creator partners
- To meet our legal and tax obligations
We don't sell your information, and we don't add you to a mailing list unless you ask to be on one.
How long we keep it
We keep your information only as long as we need it for the reasons above, or as long as the law requires, for example for tax records. After that we delete it.
Your rights
You can ask us what information we hold about you, ask us to correct or delete it, or object to how we use it. Email [email protected] and we'll respond within 30 days.
If you're unhappy with how we've handled your information, you can complain to South Africa's Information Regulator at inforegulator.org.za.
Changes
If we change this page, we'll update the date at the top.